ULAGHAM

In the present situation, where 5Ds and 1Ds have taken the place of Film cameras, there is a silent changeover from DSLRs to Medium Format Cameras. The RED Cameras marked the entry of Medium Format Cameras in Cinematography. Why Medium Format? Do we need this much of detailing in each scene? - This is what every cinematographer asked at first. But the results are enough to convince them totally.  As a company, it could be argued that RED was essentially ahead of its time in the company’s belief that the future of film was in 4K resolution and thus sought to create a digital camera that could truly look as good, if not better than film, while being significantly smaller, more portable, and ultimately more affordable. RED’s story is one that is rooted in the American tradition of game-changing companies that started in a simple garage. In Jim Jannard’s case, he founded the company in 2005 with a small group of fellow innovators who sought to build a truly modern digital camera.

Technology has invaded all fields and sectors. Be it Business or Cinema or Politics, Technology has its fair share of how things have changed and advanced. It has not left Cinematography either. Right from the past, when Camera was invented, people who had huge loads of money bought them. When the medium of Cinema was introduced to people, it totally changed the way people saw cameras. New things came up slowly. People started seeing camera as something which is changing their lives and it did.     It’s taken for granted that in the 20th century cinematography survived two revolutions after the introduction of first sound and later color. After these two, Cinema changed rapidly within a short span of time. Technology advancements in general, took the art of film making to a whole new level.  Regarding the changes in the cinema language it’s necessary to point out that unlike the technological revolutions these changes have been of an evolutionary nature and related to the one of